Local SEO for Big Box Disposal
Local SEO Services
The Problem
When a roll-off dumpster rental company based out of the Chicago, IL suburbs reached out, they were looking for help from the Marisol Marketing team to get their new, second location visible in Google search results.
The client had a long-established company and had worked with multiple web design and digital marketing agencies in the past. They were now seeking a partner with experience working with the dumpster rental service industry and had proven results implementing Local SEO strategies.
The Marisol Marketing web design and Local SEO teams put together a clear roadmap and effective SEO strategy for Big Box Disposal. Not long after launch, their online visibility in their new target market went from virtually non-existent on Google to #2 in online visibility for the 25 keywords we are tracking!
Our Results
With several dumpster rental service companies in our client portfolio, we knew exactly the approach we needed to take to help Big Box Disposal get visible online and increase sales in their new service area.
As quickly as possible, our goal is to get our clients’ most valuable keyword phrases into the Top 3 organic search results. We know that customers aren’t going to scroll much further than those first few results. Over two-thirds (68.7%) of all clicks go to the Top 3 organic search results.
We also help and coach our clients on what it will take to become visible on their Google Business Local Map Pack and will layer in strategic and tight Google Advertising Campaigns (Google PPC Ads) to further expand their reach to potential customers without wasting ad spend dollars.
The Numbers
In our first 60 days, of working with this client on a Local SEO campaign we saw:
Traffic performance improve with visibility going up by 25.52%!
The average position of target keywords during our initial research was 79 in Google search engine results. After 60 days, of all keywords tracked, their average position elevated to 9th position!
Of 25 keywords tracked, search engine results page positions increased to:
Top 1 - 3 keywords
Top 3 - 8 keywords
Top 10 - 19 keywords
With the right competitive analysis, keyword research, and data reporting, you should be able to see traction from your SEO Strategy in weeks—not in 6-12 months.
While we believe that SEO is a hypothesis (educated guess), we are proud to offer our clients digital marketing services that get results.
Our Local SEO strategy (optimizing both Google Business Profile and Website SEO) has enabled Big Box Disposal to rank highly on both search results and Google map results.
Looking to reach more customers? Let’s Chat!
