Blog
Welcome to the Marisol Marketing blog! Here you will find resources, industry news, and tips that help brands create, execute, and optimize their marketing strategy.
New Year’s Business Goal: Make Your Brand Stand Out
The start of a new year is a time for fresh starts, bold decisions, and renewed focus on goals. It’s not just about personal resolutions—it’s also the perfect opportunity to revisit business goals. Whether you’re looking to attract new customers, re-engage existing ones, or make your brand unforgettable, a design refresh could be just the thing you need.
Logo Design and Branding for Teresa Klokkenga Photography
When Teresa of Teresa Klokkenga Photography approached us for a logo refresh, we were thrilled to bring her vision to life. Teresa wanted a brand identity that was minimalist yet impactful, capturing the elegance of her photography while remaining instantly recognizable. We set out to create a logo that reflected these values and would stand the test of time.
The Beginner’s Guide to Fonts and Typefaces
Fonts are more than just a detail—they play a major role in the way we perceive messages. Whether you're designing a logo, building a website, or putting together marketing materials, the font you choose can dramatically shape how your audience responds to your content. In this guide, we'll break down the basics of fonts and typefaces, helping you understand how to choose the right one for your project.
Web Design for Ortega’s Painting & Drywall
A residential and commercial painting company based out of Bloomington-Normal, IL approached Marisol Marketing for help bringing their brand online. The company had steadily grown since founded by Santos Ortega in 2014, but was close to impossible to find online. Their growth was primarily coming through word-of-mouth referrals
Logo Design for Grieder Financial Services, Inc.
At Marisol Marketing, we love helping businesses tell their story through thoughtful design. When Chris Kaufman of Grieder Financial Services, Inc. reached out to us for a new logo, we knew we had the opportunity to craft something that truly represented the organization's values and vision.
Local SEO for Big Box Disposal
When a roll-off dumpster rental company based out of the Chicago, IL suburbs reached out, they were looking for help from the Marisol Marketing team to get their new, second location visible in Google search results.
Boost Your Storefront’s Appeal with Vinyl Signage and Graphics
Your storefront is more than just a physical space – it’s your brand’s first impression. For small businesses, standing out is key, and vinyl graphics for doors and windows are a simple, effective way to do just that. Whether it’s a logo on your entrance or vibrant window displays, vinyl signage can help your business get noticed and leave a lasting impression.
Tri-Fold Brochure: The Kellie Shane Team
Brochures are still a great choice for communicating what your business offers and what sets you apart from the competition. A well-designed and well-thought-out brochure will help you build connections with your potential clients or customers.
Happy 1st Birthday, Marisol Marketing!
Earlier this month, I looked at the calendar while reviewing emails. I gasped when I realized it was coming up on a year since I had decided to make another major life change.
The Importance of Vector Artwork in Logo Design
In the world of graphic design, where precision and versatility are crucial, vector artwork is a standard of excellence, particularly in logo design.
Exploring the Different Types of Logos
Logos are the face of a brand, the visual representation that communicates its identity and values. From the swoosh of Nike to the golden arches of McDonald's, logos are ingrained in our collective consciousness. Let’s explore the various types of logos that brands can use to make their mark.
You know your business. We know how to market it.